Wow.. a great post from Tim Kastelle on Innovation Excellence. Tim is aligning his current reading about the natural world with innovation concepts, such as his recent post on the Coelacanth. This latest post is about the multi-dimensional insights a drawing (of a caracel) provides, as opposed to a photograph in understanding the subject. Good innovators, he argues, understand their customers similarly without the need for focus groups.
Click here to read the full article.
Click here to read the full article.
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