Thursday, April 28, 2011

The myth of quick innovation adoption

Tim Kastelle is a Lecturer in Innovation Management at the University of Queensland Business School and on the Blogging Innovation site he outline some of the myths of quick innovation adoption. He uses the example of email which most of us would think emerged in the 90s once the Internet was well established and argues that the first recorded email was sent in 1971, and therefore the innovation takeup was a lot longer than what is generally thought.

QMI Solutions was originally set up to lead technology diffusion in the manufacturing industry and there are many parallels between what we have long illustrated as the technology 'S' curve and what Tim Castelle refers to as the Innovation 'S' curve.

Especially interesting is his explanation of the 'Long X', namely the period of time that an innovation experiences rapid adoption (usually because it is new), which then wanes and subsequently grows again (if it is a good idea) more sustainably.

Read his latest blog here

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