The second most powerful word in delivering new economic value (aka innovation) is effectiveness. Peter Drucker wrote extensively on effectiveness and the subject is worth reflecting upon when determining how and where to find growth opportunities an embarking on any innovation program.
Let’s begin by clearly stating what effectiveness is NOT:
- Cost reduction
- Time management
- Any other number of words describing task-oriented business
Roy Luebke is an innovation expert focused on discovering new, customer-driven opportunity areas to help define the future of a company. He is inspired by knowledge and learning, and applying structured tools and methods at the crossroads of strategy and innovation to achieve business growth.