A great post from HBR.
China's urban consumers are spending - 20% more than in 2010. This is where companies nurturing the demand for new or unfamiliar products are succeeding. Fabric conditioners, fruit juices, vitamins and mineral supplements are all increasing market share.
Cities that have been tagged for development by government has more potential for growth than the larger, established cities. Milk company Mengniu tripled its revenues to $4.5 Billion by chaning its slogan from "one cup of milk a day" to "three cups" as well as introducing new specialised products and premium products.
Click here to read the full article.
China's urban consumers are spending - 20% more than in 2010. This is where companies nurturing the demand for new or unfamiliar products are succeeding. Fabric conditioners, fruit juices, vitamins and mineral supplements are all increasing market share.
Cities that have been tagged for development by government has more potential for growth than the larger, established cities. Milk company Mengniu tripled its revenues to $4.5 Billion by chaning its slogan from "one cup of milk a day" to "three cups" as well as introducing new specialised products and premium products.
Click here to read the full article.
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