Wednesday, December 21, 2011

Co-creation is today's most accepted model for innovation

From Forbes online....

Innovation has been around since the early days of civilization, and the processes have evolved from lone crusaders – Edison comes to mind – to the independent teams holed up in the back rooms of medium- and large-scaled organizations, such as early adopters like Ford.  And lately, having customers actively participate in coming up with new ideas. Indeed, innovation approaches have changed and taken on many different forms very rapidly over the past 150 years.

Click here to read the full article.

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