Friday, January 20, 2012

Innovation doesn't matter

James Gardner has provided as provocative post on the Innovation Excellence blog, reasoning that innovation doesn't really matter because it almost nevers pays off. Recent "great" innovators like Facebook, Google and Apple didn't invent anything new.

* * * *

One of the greatest myths of our time is if you create something genuinely new, something completely unprecedented, you’ll have a better than average chance of getting rich.

So ingrained is this idea that a whole generation of young university graduates have stopped seeking a steady career in the large safe corporations their predecessors held dear, pursuing instead the dream of the startup. For most, the dream does not work out the way they expect. Hardly anyone builds the next Facebook, or the next Google, or the next Apple.

But the reason for the poor success rate is counterintuitive and is something of a dirty little secret: despite what everyone says, genuine innovation hardly ever pays off.

Click here to read the full article.

No comments:

Post a Comment