Thursday, December 16, 2010

Has innovation lost its buzz?

Remember the innovation catchcries of the past decade such as “Innovate or die!”? Innovation was the buzz-word of the noughties and triumphed as the solution for Australian industry, science and education alike to keep a competitive edge over the emerging tiger economies of Asia and beyond. But as we transition into the next ten years, has overuse of the term innovation over the past decade meant that the definitive buzz-word has lost its buzz?

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