Wednesday, March 21, 2012

SME Clients: Do It Smart, Win Their Hearts

This is a little away from the norm of our regular posts, but interesting nonetheless. I can across this article posted on LinkedIN by AT Kearney, where it looks at the value generated by SMEs - almost half of GDP of G7 countries. However the dichotomy is that SMEs aren't well represented (serviced?) by banks because of the fragmented nature of the SME community.

The article recommends banks do not segment SMEs on the (generic) basis of size, but rather adopt a more tailored approach that considers product/channel usage and data credibility.

Click here to read the full article.

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